Privacy Policy - This Is Yello

We are staunchly committed to protecting and meticulously safeguarding all personal data provided by our website visitors and service users, implementing robust and comprehensive security measures throughout our services and operations.

This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data. In this role, we are responsible for maintaining comprehensive oversight of how your personal information is collected, used, and protected throughout our systems.

We may process usage data (“usage data”), which comprehensively includes browser type and version, operating system details, page view timestamps, time spent on pages, navigation paths, referral sources, and interaction patterns. This information is collected through automated logging systems, cookies, and analytics tools and may include session duration, features accessed, and download activities. The source of this data is our analytics tracking system and server logs. We process this information for several important purposes, including improving website performance, analyzing user behavior patterns, optimizing user experience, and identifying technical issues, which enables us to enhance site functionality, personalize content delivery, and maintain service quality. The legal basis for this processing is our legitimate interests in monitoring and improving our website and services.

We may process account data (“account data”), which comprehensively includes name, email address, telephone number, physical address, and account settings preferences. This information is collected through registration forms, account creation processes, and profile updates and may include billing information, communication preferences, and security settings. The source of this data is direct user input during account creation and management. We process this information for account administration, service provision, communication purposes, and security verification, which enables us to provide personalized services, maintain account security, and facilitate user support. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may process profile data (“profile data”), which comprehensively includes profile pictures, biographical information, interests, preferences, social media handles, and professional credentials. This information is collected through profile completion forms, social media integration, and user submissions and may include skills, expertise, and professional history. The source of this data is user-provided content and authorized third-party connections. We process this information for community features, networking capabilities, personalized recommendations, and content customization, which enables us to enhance user interactions, provide relevant content, and facilitate professional connections. The legal basis for this processing is our legitimate interests in operating and improving our platform services.

Your Rights:

Right to Access: You have the right to request and receive a comprehensive copy of your personal data that we hold. This includes the right to know what information we process, how we process it, and with whom we share it. You can request details about specific data categories, processing purposes, and third-party disclosures. To exercise this right, you can submit a formal request through our dedicated privacy portal or contact our data protection officer directly. We will respond within 30 days and may require government-issued identification, proof of address, and account verification to confirm your identity.

Right to Rectification: You have the right to request corrections or updates to any inaccurate or incomplete personal data we maintain about you. This includes the ability to update contact information, correct factual errors, and supplement incomplete records. To exercise this right, you can access your account settings, submit a correction request form, or contact our support team directly. We will process valid requests within 15 business days and may require account verification, supporting documentation, and specific correction details to process your request.

Right to Erasure: You have the right to request the deletion of your personal data when there is no compelling reason for its continued processing. This includes the ability to delete specific data categories, remove account information, and withdraw processing consent. To exercise this right, you can submit an erasure request through our privacy center, initiate account deletion, or contact our privacy team directly. We will complete the erasure within 30 days and may require password confirmation, identity verification, and explicit confirmation of deletion consequences.

Right to Restrict Processing: You have the right to limit how we use your personal data in specific circumstances, particularly when you contest its accuracy or object to its processing. This includes the ability to pause processing activities, limit data usage, and temporarily block access to your information. To exercise this right, you can submit a restriction request, specify processing limitations, or contact our data protection officer. We will implement restrictions within 7 days and may require account authentication, specific restriction parameters, and reason documentation.

Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit this data to another controller. This includes the ability to download your data, transfer information between services, and receive data copies. To exercise this right, you can use our data export tool, submit a portability request, or contact our technical support team. We will provide the data within 30 days and may require identity verification, format specifications, and destination details for data transfers.Data Processing and Security

We process Service Data which includes login credentials, user preferences, service configurations, and usage patterns. This processing involves automated collection, analysis, and storage, enabling us to provide personalized service delivery and account management. For example, this includes customized dashboard settings and service optimization. The legal basis for this processing is contractual necessity and legitimate interests, specifically to maintain service quality and user experience.

We process Technical Data which includes device information, IP addresses, browser types, and system logs. This processing involves automated collection and analysis, enabling us to ensure optimal platform performance and security. This includes traffic analysis and system optimization. The legal basis for this processing is legitimate interests, specifically maintaining service reliability and security.

We process Communication Data which includes email correspondence, support tickets, and chat logs. This processing involves storage, analysis, and response management, enabling us to provide effective customer support and service communication. This includes maintaining support history and communication preferences. The legal basis for this processing is contractual necessity and legitimate interests.

We process Transaction Data which includes payment records, service subscriptions, and billing information. This processing involves secure storage and automated processing, enabling us to manage payments and subscriptions effectively. This includes maintaining accurate billing records and subscription status. The legal basis for this processing is contractual necessity and legal obligations.

We process Preference Data which includes user settings, notification preferences, and customization choices. This processing involves storage and application of user choices, enabling us to provide personalized experiences. This includes maintaining user-specific configurations and preferences. The legal basis for this processing is consent and legitimate interests.

Security Measures

Our comprehensive encryption protocols ensure end-to-end protection of your data, incorporating industry-standard algorithms and regular security updates to maintain data integrity. This includes regular security assessments and penetration testing by qualified professionals.

We implement multi-layered security infrastructure, including advanced firewalls and intrusion detection systems that continuously monitor for and prevent unauthorized access attempts. This infrastructure undergoes regular updates and enhancements.

Access to personal data is strictly controlled through role-based permissions, multi-factor authentication, and detailed access logs. We maintain comprehensive audit trails of all data access and modifications.

Our continuous monitoring systems provide real-time threat detection and automated response protocols, ensuring immediate action against potential security threats.

We maintain comprehensive backup procedures with encrypted offsite storage and regular recovery testing, ensuring data availability and integrity.

All staff undergo regular security awareness training and must comply with detailed data protection protocols, including specific training for handling sensitive data.

International Data Transfers

We may transfer your personal data to countries outside your jurisdiction. These transfers are protected by appropriate safeguards, including Standard Contractual Clauses, Privacy Shield certification, and Binding Corporate Rules. Each international transfer is conducted under strict protocols that ensure:
– Adequate data protection standards
– Compliant processing procedures
– Enforceable data subject rights
– Effective legal remedies

International transfers are protected by GDPR standards, ISO 27001 certification, and APEC Privacy Framework, ensuring compliance with international data protection regulations. We implement additional measures including:
– Regular compliance audits
– Data protection impact assessments
– Documented transfer mechanisms
– Continuous monitoring procedures

Regarding international transfers, you maintain specific rights including:
– Right to information about transfers
– Right to object to transfers
– Right to withdraw consent
– Right to data protection guarantees

Data Retention

We maintain specific retention periods for different data categories:

Account Information: Retained for the duration of active account plus 2 years for legal compliance and account recovery purposes
Usage Data: Retained for 12 months to analyze service usage patterns and improve user experience
Transaction Records: Retained for 7 years to comply with financial regulations and tax requirements
Communication History: Retained for 3 years to maintain service continuity and resolve disputes
Technical Logs: Retained for 6 months for security monitoring and system optimization

These retention periods are determined by:
– Legal requirements
– Business purposes
– Technical necessities
– User preferences

Special circumstances affecting retention:
– Legal obligations
– Dispute resolution
– Security investigationsCookie Policy

Essential cookies serve fundamental functions for thisisyello.com’s basic operations. These cookies process authentication tokens, security parameters, and session data to enable core website functionality. For example, they maintain secure user sessions, verify account access, and ensure seamless navigation throughout the site.

Essential cookies are fundamental to website functionality. These cookies authenticate users, protect against security threats, and maintain technical stability. We use them specifically for:
– User authentication
– Security measures
– Basic site operations
– Session management
– Technical stability

Functional cookies enhance your experience by remembering your preferences. They process user settings and interface choices to optimize site usability. They enable:
– Language preferences
– Region-specific content
– User interface customization
– Feature optimization
– Personalized settings

Analytics cookies help us understand user behavior on thisisyello.com. They collect information about:
– Page interactions
– Navigation patterns
– Feature usage
– Session duration
– User preferences

Performance cookies assess and improve website operation by:
– Monitoring site speed
– Identifying technical issues
– Optimizing content delivery
– Analyzing user experience
– Tracking system performance

Cookie Management

You can control cookie preferences through:
– Browser settings
– Cookie consent tools
– Privacy preferences
– Account settings

Compliance Measures

For EU residents, we ensure:
– Explicit consent mechanisms
– Data minimization
– Purpose limitation
– Storage limitations
– Processing transparency

California residents have additional rights:
– Right to know about personal information collected
– Right to delete personal data
– Right to opt-out of data sales
– Right to non-discrimination
– Right to access collected information

Regarding users under 13:
– Age verification requirements
– Parental consent procedures
– Limited data collection
– Special protection measures
– Parental access rights

Policy Updates and Changes

Policy updates involve:
– Regular review procedures
– User notifications
– Consent renewal when required
– Clear change documentation
– Continuous compliance monitoring

Contact Information

For privacy-related inquiries:
– Primary Contact: [email protected]
– Response Time: Within 48 hours
– Verification Required: For data-related requests
– Available Support: Privacy concerns, data requests, rights exercise

This policy was created specifically for thisisyello.com and covers all associated services within our industry.